Global Sports Innovation Center We connect sports industry to the innovation Contact Us Global Sports Innovation Center Together with Sport Singapore we are building the bridge between sports tech ecosystems in Europe and Asia Contact Us Global Sports Innovation Center Join our network of members to foster the growth of the sports industry in the Asia-Pacific market! Contact Us © Singapore Sports Hub

Global Sports Innovation Center powered by Microsoft (GSIC)

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Startups in acceleration
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Members Supported
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Don't miss our latest!

Calendar of Activities

Next Events

Past Events

december 2021

15dec10:00 am1:00 pmNetworking for GSIC Members - Hybrid session

07dec8:00 am10:00 amGSIC APAC Launch Event

What is GSIC APAC?

GSIC APAC is a GSIC powered by Microsoft branch that provides world class resources and support for students, entrepreneurs and startups, accelerating the creation of new companies, jobs and growth of the local sports tech ecosystem.

Same as the GSIC in Madrid, the GSIC APAC in Singapore will provide technology services, solutions and programs that meet the needs of many audiences including Students, Entrepreneurs, Governments, and Industries.

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What we do for APAC?

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Experts involved
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Activities delivered
White Papers
Industry Reports
Asia Startup Competition
GSIC activity is based on 6 pillars

450+ Members Supported

40+ Countries

6.500+ Direct contacts to the industry stakeholders

160+ Training activities

200+ Knowledge transfer activities

100+ Professionals involved in working groups

60+ Innovative solutions exhibited

35.000+ Visitors experimented the technology applied to sports

100+ Startups in acceleration

100+ leads generated per year

10+ Startups Acceleration Program

Fan Engagement

Smart Venue

Business Insights

Athlete Performance


Digital Transformation Advisory Services for:

Sports Leagues

Sports Clubs

Sports Federations


Our network of members in APAC is constantly growing. Join us!





GSIC Sports Scenarios

Developing the future of sport together

GSIC Sports Scenarios

Developing the future of sport together

Why do we partner with Sport Singapore?

As the national sports agency, Sport Singapore’s core purpose is to inspire the Singapore spirit and transform Singapore through sport. Through innovative, fun and meaningful sporting experiences, our mission is to reach out and serve communities across Singapore with passion and pride. With Vision 2030 – Singapore’s sports master plan, our mandate goes beyond winning medals. Sport Singapore uses sport to create greater sporting opportunities and access, more inclusivity and integration as well as broader development of capabilities. At Sport Singapore, we work with a vast network of public-private-people sector partners for individuals to live better through sport.

Why Singapore?

  • Singapore is one of the fastest – growing markets in APAC in terms of Sport Tech
  • Singapore is a strategic location in the Asian continent
  • We have engaged with some of the leading sports organizations in APAC such as One Championship, ITTF or Sports Hub
  • We count with a privileged location in the Singapore Sports Hub area for our future office with a space for showcase, events, co – working and office.

Know the GSIC

The GSIC facilitates synergies and provides its members with value-added services that enable sports entities and companies to grow and develop with the help of experienced professionals in sports tech ecosystem. Our main service providers are our own members that make their best services and products available to the market.

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Our Team

General Manager of the Global Sports Innovation Center powered by Microsoft

Iris Córdoba

She has developed her professional career linked to enterprise development and the support of SMEs from the public and private side, with special focus on culture sector, Spanish language-related economy, entertainment and sports industry. Specializing in project management, networking creation and business development. Since the beginning of 2015, she has launched the GSIC promoted by Microsoft, a collaborative initiative between the public, private and academic sectors, which aims to promote innovation in the sports industry, creating an ecosystem composed by nearly 200 companies and institutions that generate synergies and value projects in the sector.

Strategic Alliances & Business Development Director

Iñigo Bonilla

He has developed his professional career fully linked to the sports industry, with over 5 years of experience working at different sports companies, such as LaLiga where he has been managing and developing the CRM Strategy for 2 years. Holds a dual degree in Business & Marketing and a Master degree in Sports Management and Sports Marketing.

Head of Communications & Public Affairs

Sofiya Goncharova

Born in Ukraine, Sofiya holds a Degree in Film, Television and Social Media studies by Carlos III University of Madrid (Spain) as well as a Master Degree in Official Protocol, Production, Organization and Design of events. She had complimented her training with Digital Marketing studies and International Media and Communication courses at Aarhus University (Denmark). She has developed her professional career linked to communication, digital marketing, and event management working at different media such as Factoria Plural and Boomerang TV, communication and event agencies such as CTC, Somosaguas, and Event Management. Since 2018 Sofiya is leading communication and public relations at Global Sports Innovation Center powered by Microsoft, working closely with technology-based companies who develop solutions for the Sports industry. One of the main activities she develops at her position is a regular creation of contents to create connections mong sports-tech ecosystem worldwide, spread knowledge about disruptive innovation, bring digital transformation to the sports industry and boost tech-based companies’ businesses.

Partners Solutions Program Manager

Jorge Gómez

With experience in management and administration of sports entities, he has a degree in Translation from the University of Valencia and a Master’s Degree in Management of Sports Companies. He has always been linked to the world of sport as a sportsman, trainer, and manager. For the last 6 months he has been in charge of the Microsoft Solutions Pillar at Global Sports Innovation Center powered by Microsoft, an innovation hub that gathers startups, tech companies, sports entities, leagues, federations, universities and public institutions in order to help them with their digital transformation process and creation of technological strategic plans. His job at GSIC is to promote and prescribe the Microsoft Solutions through a Microsoft Partners Portfolio and to increase the Microsoft Partner Network with GSIC members and other organizations of the sports ecosystem, so they can make use of Microsoft technology, especially the Azure cloud. Thanks to Azure, sport-tech companies are able to develop and sell their own technology through the Microsoft Sports Solutions Portfolio.

Executive Assistant to President and Administration Manager

Anna Kusnierz

Experienced Executive Assistant with a demonstrated history of working both as a CEO assistant and as team assistant exposed to international cultures during work and studies. I am passionate about what I do and enjoy witnessing how Sports customers become digital businesses powered by Microsoft Cloud.

DT Consultancy Services Director

Guillermo Marin

Guillermo is a person with multiple facets: Multilingual former Hockey Athlete, Sports industry industry professional with experience in innovation and digital transformation management.

With a business background and a creative, innovative and entrepreneurial attitude. He is always wanting to connect with disruptive people with one purpose: To encourage positive change and disruption so people and organisations can be empowered to contribute to a better, innovative and sustainable world.

APAC Content Program Manager

Andrea Suinaga

She has developed her professional career linked to marketing and public relations with a focus on mass consumption and sports media. She has worked in different companies such as Grupo Bimbo managing brand strategy and Claro Sports as responsible for logistics and public relations of both transmissions and football news.  She has a degree in Marketing and a Master in Sports Marketing.

Founder of PictureBoard Partners

Unmish Parthasarathi

Unmish’s love affair with digital video started in 2000, when he was deputed from the London newsroom of Sports News Television (IMG’s JV with the Associated Press) to create a wholesale service offering for “portals”. Next came a startup, creating Champions League match highlights for six Vodafone markets and Robbie Williams concerts, followed by the iPlayer at the BBC, ESPN Player in Singapore, KL and Hong Kong, BallBall in Indonesia, Vietnam & Japan, and, most recently, selling highlights to the 2019 ICC Cricket World Cup into 140+ countries. eSports is now in focus for this Cricket Tragic, and he’s using digital video as a central catalyst to forge partnerships with brands, agencies, media, event venues and fans.

Strategic Partners

Do you want to be a member?

Basic information on data protection. – In accordance with the GDPR and the LOPDGDD, ASOCIACION PLATAFORMA PARA LA INNOVACION EN LA INDUSTRIA DEL DEPORTE will process the data provided in order to manage your registration as a member and the payment of the corresponding fee. As well as sending them information about the activities, projects or events related to the entity and the rest of the members of ASOCIACION PLATAFORMA PARA LA INNOVACION EN LA INDUSTRIA DEL DEPORTE. You may exercise, if you wish, the rights of access, rectification, deletion, and others recognized in the aforementioned regulations. To obtain more information about how we are treating your data, access our privacy policy. 


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